AURN is the brainchild of our creative director, Chirag, born from an absolute chaotic night in Ho Chi Minh City. He still remembers wandering through the glowing corridors of Central Market , surrounded by sleek co-ords and monochrome silhouettes that drew him in. Yet, in that floak of neo-asian urban wear, a deeper urge stirred—not to find something that fit his taste, but to create something that carried soul.
That spark became AURN’s debut collection: an all-black line of premium ensembles, imagined with intent and crafted from fabrics chosen for their quiet refinement. Every curve, seam, and stitch reflects his fascination with the whimsical, the mythical, and the beautifully offbeat—not borrowed from fashion’s well-worn language, but spoken in AURN’s own voice.
This is more than a collection. It is a story woven into fabric—a dialogue between vision and craftsmanship, boldness and intimacy. At its heart lies the gentle imprint of his mother’s touch, transforming imagination into something lasting.
